USDA is investing in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) and the WIC Farmers' Market Nutrition Program (FMNP) to reach more eligible families, keep families in WIC while they remain eligible, encourage families to redeem more of their food benefits, and advance equity. The dashboard tracks the progress of this work.
WIC staff should reflect the diversity and rich cultural experiences of WIC families. FNS has invested $31.5 million into a 5-year Inter-Agency Agreement with USDA’s National Institute of Food and Agriculture to support the WIC workforce.
Since FY 2022, FNS has awarded over $9 million in grants to 37 State agencies to support WIC FMNP eSolutions.
We want WIC families to be able to shop simply and conveniently, just like other shoppers. FNS is supporting WIC state agencies as they modernize the shopping experience in store, online, and at farmers markets, through both funding and waivers.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS is supporting planning and implementation projects focused on enhancements that improve the WIC participant experience, as evidenced by enhancing the WIC shopping experience, increasing participant enrollment, reducing unnecessary administrative burden for both participants and administrators, including through data matching to streamline enrollment, and retaining eligible participants while improving equity
USDA proposes to remove barriers to online ordering and internet-based transactions in WIC through this rulemaking.
On March 3, 2023 FNS held a stakeholder briefing about the proposed rule to remove barriers to online ordering and internet-based transactions in WIC.
USDA proposed rule to streamline and modernize WIC and offer online shopping to participants. The proposed changes aim to ease stores’ administrative requirements, creates state positions to improve customer experience. Questions and answers regarding the proposed rule can be found on this page.
In FY 2022, FNS awarded $23,100,000.00 in grants to 66 WIC state agencies to support planning and implementation of projects to improve the WIC participant experience. State agencies each received $350,000.00 in funding to work on multiple types of projects.
FNS awarded grants to WIC state agencies to tackle the WIC shopping experience from every angle—from improving in store signage and cashier training, to working toward online shopping.