Through ARPA, USDA received waiver authority to support WIC and FMNP outreach, innovation, and modernization. Waivers are currently available to support WIC online shopping and ARPA funded projects.
To make sure that eligible families know about WIC and the benefits it provides, FNS is investing in outreach.
Since FY 2022, FNS has awarded over $9 million in grants to 37 State agencies to support WIC FMNP eSolutions.
We want WIC families to be able to shop simply and conveniently, just like other shoppers. FNS is supporting WIC state agencies as they modernize the shopping experience in store, online, and at farmers markets, through both funding and waivers.
Enrolling in and sticking with WIC helps families get the nutrition and healthcare they need to build a healthier future. FNS is working with state and federal partners to make the WIC journey, from start to finish, a smoother, more fulfilling experience for all participants by modernizing technology and service delivery.
Recorded webinar explaining a grant opportunity to facilitate data sharing activities that support targeted outreach and streamlined certification processes aimed at increasing the Special Supplemental Nutrition Program for Women, Infants, and Children participation and retention.
The American Rescue Plan Act of 2021 provided USDA with $390 million, available through FY 2024, to carry out outreach, innovation, and program modernization efforts to increase participation and redemption of benefits for both the WIC program and the WIC Farmers’ Market Nutrition Program.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will provide non-competitive grants to WIC state agencies for planning and implementation of technology enhancements that improve the WIC participant experience, as evidenced by increasing participant enrollment, reducing unnecessary administrative burden for both participants and administrators, and retaining eligible participants while improving equity.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will fund non-competitive grants to WIC State agencies to complete projects aimed at improving the WIC shopping experience, which is a well-documented pain point for WIC participants. The primary goal of funded projects must be to improve the shopping experience, as evidenced by increasing the redemption of WIC benefits, improving customer satisfaction, and/or improving participant access to vendors, including for underserved communities and individuals.