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WIC contributes to healthy outcomes for moms and their young children, yet only half of eligible women, infants, and children participate in the program (FNS, 2020). To make sure that eligible families know about WIC and the benefits it provides, FNS is investing in outreach.



Key Activities
National Outreach Campaign

FNS will develop and implement a bold, modern and strategic national outreach campaign to increase enrollment and retention in WIC, while reducing disparities in program access and delivery. Initial work will focus on strategy development and planning. The campaign is currently expected to be formally launched during FY 2024.

Key Partners
      Porter Novelli Public Services, Inc.

Related Resources

Community Innovation and Outreach Cooperative Agreement (CIAO)

FNS will support state and local WIC partnerships with community organizations that can reach out to and engage underserved populations and reduce gaps in service delivery. We are particularly focused on improving WIC’s reach among underserved populations, to help ensure health equity for all WIC families. We awarded $20 million to the Food Research & Action Center (FRAC) for the Community Innovation and Outreach (CIAO) Cooperative Agreement. FRAC and its partners assist WIC state and local agencies, and non-profit entities and organizations to develop, implement, and evaluate innovative outreach strategies that aim to accomplish these goals.

The WIC Community Innovation and Outreach Project (WIC CIAO): Round 1 Subgrants Request for Application (RFA) is open from Jan. 23, 2023 until March 23, 2023 at 11:59 p.m. EST. The RFA is available here.

FRAC is hosting a series of informational webinars and office hours that will provide technical assistance to interested applicants. To register for the sessions, please visit FRAC’s website.

Key Partners
      Food Research and Action Center (grantee)
      Gretchen Swanson Center for Nutrition (grantee)
      Native American Agriculture Fund (grantee)
      UnidosUS (grantee)

Related Resources