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Our Initiatives- Meeting Today's Families Where They Are

In modernizing WIC, there's a focus on connecting more eligible families to WIC and strengthening service delivery to support better maternal and child health outcomes, with a focus on addressing disparities in program delivery.

We are investing in technology in every step of WIC - applying for the program, interacting with staff, getting benefits, accessing nutrition education, and shopping. Equity and access for underserved communities, particularly for immigrant, Tribal, and minority communities, is a priority of the modernization effort.

Learn more about the priorities by clicking on the icons below.

Prioritizing Outreach icon

Prioritizing Outreach

Improving WIC Shopping icon

Improving the Shopping Experience

Investing in the WIC Workforce icon

Investing in the Workforce

Modernizing Technology and Service Delivery icon

Modernizing Technology and Service Delivery
Flexibilities to Support Outreach, Innovation, and Modernization
Through ARPA, USDA received waiver authority to support WIC and FMNP outreach, innovation, and modernization.
What's New?
Page updated: October 18, 2023