
Our Initiatives- Meeting Today's Families Where They Are
In modernizing WIC, there's a focus on connecting more eligible families to WIC and strengthening service delivery to support better maternal and child health outcomes, with a focus on addressing disparities in program delivery.
We are investing in technology in every step of WIC - applying for the program, interacting with staff, getting benefits, accessing nutrition education, and shopping. Equity and access for underserved communities, particularly for immigrant, Tribal, and minority communities, is a priority of the modernization effort.
Learn more about the priorities by clicking on the icons below.
Prioritizing Outreach |
Improving the Shopping Experience |
Investing in the Workforce |
Modernizing Technology and Service Delivery |