Each year WIC announces the Loving Support Award of Excellence program, formerly known as the Loving Support Award of Excellence.
WIC was established as a permanent program in 1974 to safeguard the health of low-income women, infants, and children up to age 5 who are at nutritional risk. This mission is carried out by providing nutritious foods to supplement diets, nutrition education (including breastfeeding promotion and support), and referrals to health and other social services.
The Special Supplemental Nutrition Program for Women, Infants, and Children serves low-income pregnant, postpartum, and breastfeeding women, infants, and children up to age 5 who are at nutritional risk. WIC provides participants with nutritious foods to supplement participant diets, nutrition education, and referrals to health and other social services.
Below Documents and Page links that provide WIC Guidance.
The goal of the WIC Breastfeeding Support campaign is to equip WIC moms with the information, resources and support they need to successfully breastfeed.
U.S. Secretary of Agriculture Sonny Perdue proclaimed Aug. 1-7, 2018 as National WIC Breastfeeding Week. Each year, National WIC Breastfeeding Week is held in conjunction with World Breastfeeding Week during the first week of August to promote and support breastfeeding as the best source of nutrition for a baby’s first year of life.
Breastfeeding Policy and Guidance
The purpose of this memorandum is to notify WIC state agencies that the monthly value of the cash value voucher for fruits and vegetables for pregnant, postpartum, and breastfeeding women will increase from $10 to $11 beginning in FY 2016 on Oct. 1, 2015.
The WIC food packages provide supplemental foods designed to meet the special nutritional needs of low-income pregnant, breastfeeding, non-breastfeeding postpartum women, infants and children up to five years of age who are at nutritional risk. WIC food packages and nutrition education are the chief means by which WIC affects the dietary quality and habits of participants.
WIC is the Special Supplemental Nutrition Program for Women, Infants and Children. WIC provides nutritious foods (primarily through retail grocery stores), nutrition counseling, and referrals to health care and social services.