Each year the Food and Nutrition Service, Special Supplemental Nutrition Program for Women, Infants and Children announces the WIC Breastfeeding Award of Excellence program, formerly known as the Loving Support Award of Excellence. The award program was established to recognize local WIC agencies that have provided exemplary breastfeeding promotion and support activities. The intent is to provide models and motivate other local agencies to strengthen their breastfeeding promotion and support activities and ultimately increase breastfeeding initiation and duration rates among WIC participants.
The award is given at three levels of performance that build on one another: Gold, Premiere, and Elite. This approach recognizes three groups of agencies that include those that are demonstrating model practices, as well as those who are at varying stages of implementing exemplary breastfeeding promotion and support practices.
Click on any state below to view 2023 awardees in that region.
Mid-Atlantic Region (MARO)
District of Columbia
Maryland
New Jersey
West Virginia
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Maryland
Pennsylvania
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Mountain Plains Region (MPRO)
Missouri
Northern Arapaho Tribe
South Dakota
Rosebud Sioux Tribe
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Colorado
Missouri
Montana
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Midwest Region (MWRO)
Iowa
Illinois
Michigan
Minnesota
Ohio
Wisconsin
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Indiana
Michigan
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Northeast Region (NERO)
Connecticut
Massachusetts
New York
Rhode Island
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Vermont
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Vermont
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Southeast Region (SERO)
Florida
Georgia
Kentucky
Mississippi
North Carolina
South Carolina
Tennessee
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North Carolina
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Southwest Region (SWRO)
Arkansas
Arizona
Citizen Potawatomi Nation
Oklahoma
Utah
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Arizona
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Western Region (WRO)
California
Commonwealth of the Northern Mariana Islands
Hawaii
Inter-Tribal Council of Nevada
Oregon
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Washington
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