This report presents findings from the evaluation of the first Healthy Fluid Milk Incentives project. The project tested take-up of incentives delivered through coupons issued to SNAP participants when they purchased "qualifying fluid milk" with their SNAP benefits at four pilot stores in west Texas.
The Healthy Fluid Milk Incentive project was established by the 2018 Farm Bill to promote milk as part of a healthy, balanced diet consistent with the Dietary Guidelines for Americans.
SNAP healthy incentive programs encourage healthy eating by making nutritious food more accessible and affordable through coupons, discounts, gift cards, bonus items, or extra funds.
This information s for market managers to help them attract SNAP customers to their markets.