The brand guidelines in this document are for USDA staff, contractors, implementing agencies and partners to use for developing materials and communications about the SUN programs.
This policy memorandum provides guidance on data sharing activities that support targeted outreach and streamlined certification processes aimed at increasing WIC participation and retention. It expresses USDA FNS support of data sharing, provides an overview of data sharing relevant to WIC, summarizes WIC program guidance on sharing confidential WIC participant data, and lays the groundwork for future guidance and resources to help WIC state agencies expand outreach and streamline the
certification process.
SNAP and Head Start are working together to identify ways to promote early childhood education and nutrition services. Joint messaging or outreach reduces duplication and provides new ways to increase child development and nutrition security for children and families.
FNS strongly recommends that all states develop a SNAP outreach plan. In addition to increasing enrollment among eligible non-participating households, SNAP outreach can help reduce churn by encouraging existing SNAP households to recertify.
The American Rescue Plan Act of 2021 provided USDA with $50 million to implement SFMNP initiatives to maintain and improve supply chain resiliency, which also improves the nutrition security of eligible participants.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will provide non-competitive grants to WIC state agencies for planning and implementation of technology enhancements that improve the WIC participant experience, as evidenced by increasing participant enrollment, reducing unnecessary administrative burden for both participants and administrators, and retaining eligible participants while improving equity.
This checklist is intended to help new Farm to School grantees complete the "new grantee enrollment process." Grantees must complete all the necessary steps of the enrollment process prior in order to begin receiving grant funding.
FNS strongly recommends that all states develop a SNAP outreach plan. In addition to increasing enrollment among eligible non-participating households, SNAP outreach can help maintain enrollment for existing SNAP clients through the recertification process, including households who need additional support as state agencies transition from COVID-19 federal PHE flexibilities to normal SNAP operations.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will fund non-competitive grants to WIC State agencies to complete projects aimed at improving the WIC shopping experience, which is a well-documented pain point for WIC participants. The primary goal of funded projects must be to improve the shopping experience, as evidenced by increasing the redemption of WIC benefits, improving customer satisfaction, and/or improving participant access to vendors, including for underserved communities and individuals.
The American Rescue Plan Act of 2021 provided USDA with $390 million, available through FY 2024, to carry out outreach, innovation, and program modernization efforts to increase participation and redemption of benefits for both WIC and WIC FMNP.