This policy memorandum provides guidance on data sharing activities that support targeted outreach and streamlined certification processes aimed at increasing WIC participation and retention. It expresses USDA FNS support of data sharing, provides an overview of data sharing relevant to WIC, summarizes WIC program guidance on sharing confidential WIC participant data, and lays the groundwork for future guidance and resources to help WIC state agencies expand outreach and streamline the
certification process.
The American Rescue Plan Act of 2021 provided USDA with $390 million, available through FY 2024, to carry out outreach, innovation, and program modernization efforts to increase participation and redemption of benefits for both the WIC program and the WIC Farmers’ Market Nutrition Program.