In FY 2022, FNS awarded $23,100,000.00 in grants to 66 WIC state agencies to support planning and implementation of projects to improve the WIC participant experience. State agencies each received $350,000.00 in funding to work on multiple types of projects.
FNS awarded grants to WIC state agencies to tackle the WIC shopping experience from every angle—from improving in store signage and cashier training, to working toward online shopping.
On Nov. 1, 2022, FNS held a celebration and briefing of the ARPA funded WIC and FMNP outreach, innovation and modernization efforts.
USDA is strengthening and modernizing WIC to connect more eligible families with benefits and provide them the best experience throughout their time in the program.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will provide non-competitive grants to WIC state agencies for planning and implementation of technology enhancements that improve the WIC participant experience, as evidenced by increasing participant enrollment, reducing unnecessary administrative burden for both participants and administrators, and retaining eligible participants while improving equity.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will fund non-competitive grants to WIC State agencies to complete projects aimed at improving the WIC shopping experience, which is a well-documented pain point for WIC participants. The primary goal of funded projects must be to improve the shopping experience, as evidenced by increasing the redemption of WIC benefits, improving customer satisfaction, and/or improving participant access to vendors, including for underserved communities and individuals.