USDA Foods Brand Guidelines (1.28 MB)
The USDA Foods mark is the service mark USDA has adopted to identify the USDA Foods program. This document provides information about the proper use of the USDA Foods service mark. Using the USDA Foods mark correctly and frequently in program materials will present a consistent image for USDA Foods, strengthen the program’s identity, and reinforce the program’s messages.
Use of the USDA Foods name and mark, combined with active and ongoing outreach, will ultimately increase awareness of the USDA Foods program and of the benefits of the foods it provides and improve audience perceptions of USDA Foods and the variety of healthy options available. Those participating in the USDA Foods program and those disseminating USDA Foods messages and promoting use of USDA Foods are encouraged to use the USDA Foods mark.
The USDA Foods mark may be used by those administering the nutrition assistance programs supported by USDA Foods. These programs are: the National School Lunch Program (NSLP), Summer Food Service Program (SFSP), Child and Adult Care Food Program (CACFP), Nutrition Services Incentive Program (NSIP), Food Distribution Program on Indian Reservations (FDPIR), Commodity Supplemental Food Program (CSFP), and The Emergency Food Assistance Program (TEFAP).