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WIC Food Package Media Toolkit

Video Soundbites

Dr. Sara Bleich, USDA’s director of nutrition security and health equity, and Ali Hard, USDA FNS senior policy advisor of strategic initiatives, answer the following questions about the proposed updates to the WIC food package.

What are some of the ways WIC increases nutrition security and reduces racial disparities?

Dr. Sara Bleich, USDA’s director of nutrition security and health equity

Why is proper nutrition so important for kids as they grow up?

Dr. Sara Bleich, USDA’s director of nutrition security and health equity

Why are these updates to the WIC food package so important?

Dr. Sara Bleich, USDA’s director of nutrition security and health equity

What else is USDA doing to modernize the WIC program?

Dr. Sara Bleich, USDA’s director of nutrition security and health equity

What do you want the public to know about the WIC food package?

Ali Hard, USDA FNS senior policy advisor of strategic initiatives

How is WIC tailored to improve health at various life stages?

Ali Hard, USDA FNS senior policy advisor of strategic initiatives

How does the WIC food package promote increased dairy consumption?

Ali Hard, USDA FNS senior policy advisor of strategic initiatives

How do these changes to the WIC food package support breastfeeding?

Ali Hard, USDA FNS senior policy advisor of strategic initiatives

How do these proposed changes assist people eating culturally appropriate foods?

Ali Hard, USDA FNS senior policy advisor of strategic initiatives

Why is it important to modernize the WIC program?

Ali Hard, USDA FNS senior policy advisor of strategic initiatives

 

Sample Social Media Content

The following outreach content will be used as an informative tool to inform the public of the proposed changes to the WIC food packages.

Twitter
  • WIC is advancing #NutritionSecurity by ensuring food packages continue to provide quality nutrition to participants based on the latest science. Revisions to the WIC food packages will provide a better balance of supplemental nutrients for all participants. Learn more: https://www.fns.usda.gov/news-item/usda-0250.22
  • #WIC is enhancing your purchasing power and providing more flexibility with the updated food packages. Proposed changes include plant-based milks, increased cash-value vouchers, and more. Explore these significant changes here: https://www.fns.usda.gov/wic/proposed-updates-wic-food-packages
  • #DYK? WIC has 7 food packages available to provide high-quality nutrition to women and to children from infancy to age five. These packages are designed to supplement nutritional gaps at crucial stages of development. Learn more about how WIC supports its participants: https://www.fns.usda.gov/wic/building-healthy-foundation
Instagram
  • WIC is committed to advancing nutrition security by ensuring our food packages continue to provide high-quality nutrition to program participants based on the latest science. Proposed revisions to the food packages will provide a better balance of supplemental nutrients for all participants. Click the link in our bio to learn more. #NutritionSecurity #WIC #NutritionAssistance
  • WIC is enhancing your purchasing power and providing more flexibility with the updated food packages. Proposed changes include plant-based milks, increased cash-value benefits for fruits and vegetables, and more. Explore these significant changes by clicking the link in bio. #WIC #PurchasingPower #NutritionAssistance
  • Did you know WIC has 7 food packages available to provide high-quality nutrition to women and to children from infancy to age five. These packages are designed to supplement nutritional gaps at crucial stages of development. Learn more about how WIC supports its participants.
LinkedIn/Facebook
  • WIC is committed to advancing nutrition security by ensuring our food packages continue to provide high-quality nutrition to program participants based on the latest science. Proposed revisions to the food packages will provide a better balance of supplemental nutrients for all participants. Learn more: https://www.fns.usda.gov/news-item/usda-0250.22
  • WIC is enhancing your purchasing power and providing more flexibility with the updated food packages. Proposed changes include plant-based milks, increased cash-value benefits for fruits and vegetables, and more. Explore these significant changes: https://www.fns.usda.gov/wic/proposed-updates-wic-food-packages
  • Did you know WIC has 7 food packages available to provide high-quality nutrition to women and to children from infancy to age five. These packages are designed to supplement nutritional gaps at crucial stages of development. Learn more about how WIC supports its participants: https://www.fns.usda.gov/wic/building-healthy-foundation

 

Downloadable Flyers & Fact Sheets

Proposed Updated to WIC Food Package
WIC: Building a Healthy Foundation
Modernizing WIC

 

Related Resources

Media Contacts

Reporters looking for information can contact the FNS press team.

Page updated: November 15, 2023