Skip to main content

SUN Programs: Shareable Materials

Nearly 30 million children participate in USDA’s school breakfast and lunch programs on an average school day. When school is out for summer, kids lose access to these healthy meals. This puts them at higher risk of hunger and makes it harder for them to get the nutrition they need to learn and grow.

USDA now has more flexible strategies for providing kids with food and nutrition support so they can thrive in the summertime and beyond. We’re calling these enhanced offerings SUN Programs: USDA’s Summer Nutrition Programs for Kids and promoting them in 2024 with the “More Summer Smiles” campaign.

Everyone has a role to play in getting the word out about these programs – download customizable materials to promote SUN programs and spread more summer smiles. Digital, brand and print materials are available in English, Spanish, and additional languages.

Digital Materials

A graphic displaying the SUN Programs logo, underneath the text reads "Discover new ways to get your kids the nutrition they need." Sunrays surround the graphic's text.
Campaign Summary

Click below for an overview of the SUN programs "More Summer Smiles" campaign, including how to get involved.


About the Campaign

USDA is working hard to ensure all eligible families know about the new, convenient ways they can get summer nutrition support for their kids. We’re investing in outreach and partnering with stakeholders across the country to get the word out. A key component of our outreach efforts is the “More Summer Smiles” public awareness campaign which launched in late spring 2024.

USDA’s “More Summer Smiles” campaign captures what SUN programs are all about: more choices, more convenience, better nutrition — and more smiles for the kids we love. USDA created this campaign based on consumer and stakeholder testing to ensure it is relevant, appealing, and easy to understand.

Campaign Goals

  • Publicly launch the new SUN programs brand to generate widespread awareness and create excitement.
  • Educate and motivate families to maximize the use of all SUN programs available to their children.
  • Support stakeholders to engage their communities at the regional, state, and local levels.

Get Involved

Everyone has a role to play in helping kids get the nutrition they need to reach their full potential. No action is too big or small to promote SUN programs and spread more summer smiles. Examples of ways to use the customizable campaign materials include:

  • Print and distribute flyers, posters, and rack cards in your community.
  • Promote SUN programs on social media and amplify USDA’s social content.
  • Prominently link to the SUN programs landing page from your website.
  • Distribute information to your networks via email and newsletters.
  • Encourage participating stores to display signage about SUN Bucks.
  • Use the campaign collateral in your local or regional marketing efforts.
More Ways to Get Meals! With a photograph of a smiling girl in a bun eating a sandwich surrounded by yellow sun beams
Newsletter Articles

Customizable 2 Languages

Pre-written articles for consumer audiences that can be tailored or used as-is to promote SUN programs.

  • Article on all three SUN programs
  • Article on SUN Bucks and SUN Meals
  • Article on SUN Meals only (with the option to include information about SUN Meals To-Go)

View articles in English | Spanish

A graphic displaying an image of a group of kids outside, smiling towards the camera. The image is surrounded by sunrays. Underneath the image text reads "More summer food options for more summer smiles."
Web Images

2 Languages

A suite of SUN programs branded and unbranded images to promote available summer nutrition services on websites and as digital ads.

View files in English | Spanish

A graphic displaying an image of a boy smiling while holding a sandwich. The image is surrounded by sunrays and the SUN Programs logo appears in the bottom right-hand corner.
Social Media Content

2 Languages

A suite of sample social media posts and graphics to promote SUN programs. Includes SUN programs branded and unbranded graphics. Sample post text can be customized as needed.

View Files in English | Spanish

teal and orange background with center logo
Virtual Meeting Backgrounds

Branded images for backgrounds during video calls to promote SUN programs.

View Files

video thumbnail showing a smiling boy with the words "More Summer Smiles" surrounded by yellow sunbeams

2 Languages

A set of 60 second, 30 second, and 15 second promotional videos on YouTube. USDA’s SUN Programs: More Choices, Better Nutrition, and More Summer Smiles for Kids.

View videos in English | Spanish

Brand Materials

Screenshot of brand guidelines cover
Brand Guidelines

Guidelines for developing materials and communications about SUN programs, including guidance on logo usage.


SUN Summer Nutrition Programs for Kids
Brand Logos

SUN programs logos for digital and print communications. Includes logos for all individual SUN programs and USDA logo lock-ups.

View Files

Print Materials

A graphic displaying a girl smiling into the camera holding an apple sitting with other kids outside at lunch. The graphic is surrounded by sunrays. The SUN Meals logo appears in the bottom left-hand corner.
Print and Customization Instructions

Step-by-step guidance on tailoring campaign materials to fit your audience's needs and best practices for printing.

View Instructions

screenshot of a flyer for SUN programs

Customizable 6 Languages

Consumer-friendly single-sided handout with basic information on the SUN programs, including SUN Bucks, SUN Meals, and SUN Meals To-Go.

View Flyer in Arabic | English | Chinese (simplified) | Spanish | Tagalog | Vietnamese

a colorful poster against a wooden background

Customizable 2 Languages

A set of colorful posters promoting SUN programs.

  • One poster on all SUN programs in 22 x 28 inches and 11 x 17 inches
  • Individual posters on SUN Meals, SUN Meals To-Go, and SUN Bucks in 11 x 17 inches.

View Files in English | Spanish

SUN Bucks Welcome Here graphic with sunbeams
Window Clings/Stickers

Customizable 2 Languages

Graphics that can be printed as stickers or window clings to promote SUN Meals, SUN Meals To-Go, and SUN Bucks. Available in rectangular (10 x 8 inches) and circular (10 x 10 inches) designs.

View Files in English | Spanish

sun programs rack card
Rack Cards

Customizable 6 Languages

A set of eye-catching, double-sided rack cards (3.5 x 8.5 inches) promoting SUN programs.

  • One rack card on all SUN programs
  • Individual rack cards on SUN Meals, SUN Meals To-Go, and SUN Bucks

View Files in Arabic | Chinese (simplified) | English | Spanish | Tagalog | Vietnamese

Page updated: June 13, 2024