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Supplemental Nutrition Assistance Program (SNAP)

State Outreach Plan Guidance

Last Published: 08/22/2017

What is the State Outreach Plan Guidance?

State SNAP agencies can receive reimbursement for approximately 50 percent of their administrative costs for outreach to low-income people. States can develop an outreach plan at their option. Community and faith-based organization may serve as subgrantees under the State outreach plan or the State may conduct the work “in-house.”

The Outreach Plan Guidance:

  • Explains how an outreach plan can be a valuable tool; 
  • Provides policy to guide as decisions about the outreach plan; 
  • Provides a template to develop and present an outreach plan; 
  • Provides tools for a final report, reporting promising practices, and requesting a waiver.

Why should a State Develop an Outreach Plan?

SNAP is the cornerstone of the Nation’s nutrition safety net and an investment in our future. SNAP offers the opportunity for improved nutrition and progress toward economic self-sufficiency for participants. Even a small increase in SNAP participation can have a substantial economic impact since every $1 in SNAP benefits generates up to $1.80 in economic activity.

The process of developing a State outreach plan helps structure outreach activities in a logical way and targets them to where they are needed most. An outreach plan can serve as a public demonstration of the State’s commitment to improving the nutrition and health of low income people. Development of an outreach plan can lead to partnerships with clearly defined strategies to further goals to raise awareness of nutrition assistance and the benefits of SNAP. State Outreach Plans lead to further collection of promising practices and lessons learned.

How does the Guidance Help States?

FNS strives to make the outreach plan development and submission process as straightforward as possible for State agencies and to provide technical assistance in plan development as needed.

In the guidance, policy information is provided in a simple question and answer format. The table of contents is detailed so that information can easily be located. In addition, outreach policy is consolidated so that State agencies no longer need to refer to multiple documents. Updates to the guidance will be made by policy memo which will be posted below.

To simplify the outreach plan development process for State agencies, an electronic template is provided. State agencies can use the template as a workbook and complete each part sequentially. When the template is complete, State agencies will have an outreach plan that includes all the elements needed for review and is ready for submission to the FNS regional offices. (Use of the templates is optional.)

State Outreach Plan Guidance (updated July 2017)

Policy Memorandums Pertaining to SNAP Outreach

Following are FNS policy memorandums that apply to SNAP outreach. New policy memos will be posted here as they are issued.

Sets forth Supplemental Nutrition Assistance Program (SNAP) State Outreach Plan approval policies. June 2014