Technical Assistance & Guidance
This document provides information about use of the SNAP logo.
- Using the SNAP logo correctly and frequently in program materials at the national, state, and local levels will present a consistent image for SNAP, strengthen the SNAP identity, and reinforce SNAP messages.
- Ultimately, the new SNAP name and logo, combined with ongoing active outreach, quality customer service, and new policies that promote access, will eliminate the stigma some people too often associate with the words “food stamps” and replace it with the reality of a well managed, helpful nutrition assistance program that puts healthy food within reach.
- Those working to disseminate SNAP messages and to encourage participation in SNAP are encouraged to use the SNAP logo in ways consistent with the information presented here.
Page updated: November 30, 2021