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The Healthy Incentives Pilot (HIP) is being evaluated using a rigorous research design. The overall goal of the evaluation is to assess the impact of HIP on participants’ intake of fruits and vegetables. The Early Implementation Report addresses the processes involved in implementing and operating HIP, focusing on the early implementation period, from pilot inception to March 2012. The Early Implementation Report is descriptive in nature, detailing how HIP works, what was required to overlay HIP on normal SNAP operations, and the key successes and challenges.