Each year WIC announces the Loving Support Award of Excellence program, formerly known as the Loving Support Award of Excellence.
This information collection is mandated by section 231 of the Healthy, Hunger-Free Kids Act of 2010. Section 231 of the HHFKA requires USDA to implement a program to recognize exemplary breastfeeding support practices at WIC local agencies and clinics.
WIC was established as a permanent program in 1974 to safeguard the health of low-income women, infants, and children up to age 5 who are at nutritional risk. This mission is carried out by providing nutritious foods to supplement diets, nutrition education (including breastfeeding promotion and support), and referrals to health and other social services.
This collection is a revision of the currently approved collection for the WIC Nutrition Assessment and Tailoring Study (WIC NATS). The revision adds data collection from in-person site visits, where the data collection activities planned for the currently approved remote site visits will be replicated for use with 30 WIC clinic sites for in-person site visits once WIC clinic sites safely resume in-person operations.
The Special Supplemental Nutrition Program for Women, Infants, and Children serves low-income pregnant, postpartum, and breastfeeding women, infants, and children up to age 5 who are at nutritional risk. WIC provides participants with nutritious foods to supplement participant diets, nutrition education, and referrals to health and other social services.
Below Documents and Page links that provide WIC Guidance.
This collection is a revision of a currently approved collection for awarding local agencies for excellence in WIC breastfeeding services and support. Section 231 of the Healthy, Hunger-Free Kids Act of 2010, PL 111-296, requires that USDA establish a program to recognize WIC local agencies and clinics that demonstrate exemplary breastfeeding promotion and support activities.
In accordance with the Paperwork Reduction Act of 1995, the Food and Nutrition Service (FNS) invites the general public and other public agencies to comment on this proposed information collection for the WIC Participant and Program Characteristics study.
The goal of the WIC Breastfeeding Support campaign is to equip WIC moms with the information, resources and support they need to successfully breastfeed.
U.S. Secretary of Agriculture Sonny Perdue proclaimed Aug. 1-7, 2018 as National WIC Breastfeeding Week. Each year, National WIC Breastfeeding Week is held in conjunction with World Breastfeeding Week during the first week of August to promote and support breastfeeding as the best source of nutrition for a baby’s first year of life.