Each year WIC announces the Loving Support Award of Excellence program, formerly known as the Loving Support Award of Excellence.
This information collection is mandated by section 231 of the Healthy, Hunger-Free Kids Act of 2010. Section 231 of the HHFKA requires USDA to implement a program to recognize exemplary breastfeeding support practices at WIC local agencies and clinics.
WIC was established as a permanent program in 1974 to safeguard the health of low-income women, infants, and children up to age 5 who are at nutritional risk. This mission is carried out by providing nutritious foods to supplement diets, nutrition education (including breastfeeding promotion and support), and referrals to health and other social services.
Below Documents and Page links that provide WIC Guidance.
This collection is a revision of a currently approved collection for awarding local agencies for excellence in WIC breastfeeding services and support. Section 231 of the Healthy, Hunger-Free Kids Act of 2010, PL 111-296, requires that USDA establish a program to recognize WIC local agencies and clinics that demonstrate exemplary breastfeeding promotion and support activities.
U.S. Secretary of Agriculture Sonny Perdue proclaimed Aug. 1-7, 2018 as National WIC Breastfeeding Week. Each year, National WIC Breastfeeding Week is held in conjunction with World Breastfeeding Week during the first week of August to promote and support breastfeeding as the best source of nutrition for a baby’s first year of life.
This collection is a revision of a currently approved collection for awarding local agencies for excellence in WIC breastfeeding services and support.
Breastfeeding Policy and Guidance
The purpose of this memorandum is to notify WIC state agencies that the monthly value of the cash value voucher for fruits and vegetables for pregnant, postpartum, and breastfeeding women will increase from $10 to $11 beginning in FY 2016 on Oct. 1, 2015.
The WIC food packages provide supplemental foods designed to meet the special nutritional needs of low-income pregnant, breastfeeding, non-breastfeeding postpartum women, infants and children up to five years of age who are at nutritional risk. WIC food packages and nutrition education are the chief means by which WIC affects the dietary quality and habits of participants.