Healthy Fluid Milk Incentives Cooperative Agreement Project
Fiscal Year 2020 Request for Applications (RFA)
The primary purpose of the HFMI is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them an incentive at the point of purchase at authorized retailer locations. “Qualifying fluid milk” includes all varieties of pasteurized cow’s milk that (1) is without flavoring or sweeteners, (2) is consistent with the most recent dietary recommendations, (3) is packaged in liquid form, and (4) contains vitamins A and D at levels consistent with the Food and Drug Administration, state, and local standards for fluid milk.
Catalog of Federal Domestic Assistance: This program is listed in the Assistance Listings under the Catalog of Federal Domestic Assistance number 10.551.
Dates: Applications must be received by 11:59 PM, Eastern Standard Time (EST) on June 17, 2020. Applications received after this deadline will normally not be considered for funding (see Part IV, C of this RFA). Comments regarding this request for applications (RFA) are requested within six months from the issuance of this notice. Comments received after that date will be considered to the extent practicable.
Executive Summary: FNS requests applications for the Healthy Fluid Milk Incentives (HFMI) Cooperative Agreement Projects for fiscal year (FY) 2020 to support projects to increase the purchase of fluid milk among low-income consumers participating in the Supplemental Nutrition Assistance Program (SNAP) by providing incentives at the point of purchase. The amount available for FNS to support this program in FY 2020 is approximately $930,000.