Skip to main content
U.S. flag

An official website of the United States government

Energizing Your Day with School Breakfast: An Introduction to School Breakfast Promotion Efforts with PCFSN and USDA

Resource type
Resource Materials

The U.S. Department of Agriculture (USDA) Food and Nutrition Service (FNS) began the rollout of updated nutrition standards for the School Breakfast Program at the start of the 2013-14 school year. In recognition of the important role breakfast plays in every child's day, the President's Council on Fitness, Sports, and Nutrition (PCFSN) is highlighting the many benefits of eating a school breakfast as part of its back to school campaign. Together, we are coordinating efforts to ensure that the message reaches as many parents, students, school officials, and community leaders as possible. We cannot accomplish this task alone and invite you to learn more about our recent activities and see where they might complement your own.