Attracting SNAP Customers to your Farmers Markets

Last Published: 09/01/2017

Farmer's market sceneMarket Signage

  • Place signs within the market to direct EBT card holders to POS machines
  • Provide each eligible vendor with a sign (for display) that shows they accept SNAP/EBT. If you are an authorized SNAP market or direct marketing farmer, you may order the SNAP poster by calling our toll-free retailer hotline at 1-877-823-4369. Please have your FNS number on hand prior to calling.
  • Make EBT buttons and/or ribbons for farmers/vendors to wear
  • Advertise on local bus and rail systems
  • Ask local town or county to post signs along road leading to market

Flyers and Posters

Display posters and pass out flyers whenever people gather, such as:

  • Public aid offices, WIC clinics, Cooperative Extension Offices
  • Food banks, food pantries, soup kitchens
  • Places of worship
  • Schools, child care centers, libraries, public housing, senior citizen housing, and public transportation stations

Presenting at Other Forums

  • Ask community groups to distribute information
  • Set up booths and distribute flyers at various community events such as fairs, library programs, neighborhood watch program, etc.
  • Have market information included on local/regional websites
  • Identify ways to include market information with community mailings

Other Promotional Ideas

  • Offer free public transportation from designated areas to the market
  • Schedule cooking demonstrations featuring in season produce from the market
  • Distribute recipes and nutritional information to market attendees
  • Create market website or newsletter