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West
Virginia
Contact Name: Misty
Buchanan
Phone:
304-720-9871
E-mail: Misty.Buchanan@mail.wvu.edu
Goal:
Promote consumption of fruits and
vegetables through partnerships and
collaborative interventions between the
nutrition assistance programs and other
related groups.
Objective 1:
Develop a joint social marketing campaign to promote the consumption of
fruits and vegetables.
Tactics:
- Decide on campaign to be used and
determine each agency's contribution
to the campaign.
Lead Program
and Staff:
- Family Nutrition Program (FNP)
- FS
- WIC
- CN
- FD
Completion
Date: Completed August 2006
Tactics:
Obtain external funding for the
project.
Lead Program
and Staff:
- FNP
- West Virginia Department of
Agriculture
- WIC
Completion
Date: Completed October 2006
Tactics:
- Conduct the marketing campaign in
venues across the state.
- Develop a name for group to be
used to identify group activity.
Lead Program
and Staff:
- FNP
- WIC OMEGA
- Huntington Area Food Bank
- West Virginia Retailers
Association
- West Virginia Bureau of Senior
Services
- West Virginia On the Move
- West Virginia Office of Healthy
Lifestyles
- Kanawha Coalition for Community
Health Improvement
- Mountaineer Food Bank
Completion
Date: February through August 2007
Tactics:
Lead Program
and Staff:
Completion
Date: Ongoing
Objective 2:
Continue to partner with groups with like missions.
Tactics:
Lead Program
and Staff:
Completion
Date: Ongoing
Objective 3:
Continue to partner with Governor's Healthy Lifestyle Coalition.
Tactics:
Lead Program
and Staff:
Completion
Date: Ongoing
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Last Updated: 07/17/2008
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