Food and Nutrition Service
HomeAbout FNSNewsroomHelpContact USEn Espanol

 

 

    

Search all USDA
Search Tips


Community Outreach
Data and Statistics
Financial Management
Forms
Food Safety
Grants
Nutrition Education
Regulations & Policy
Research
Services & Programs

 


You are here: Home > Research > ORA >SNAP
State Nutrition Action Plans

West Virginia

SNAP Accomplishments

Contact Name: Misty Buchanan 
Phone: 304-720-9871 
E-mail: Misty.Buchanan@mail.wvu.edu

Goal:

Promote consumption of fruits and vegetables through partnerships and collaborative interventions between the nutrition assistance programs and other related groups.

Objective:

Implement social marketing campaign to promote the consumption of fruits and vegetables.

Accomplishment:

  • WV SNAP continues to implement the "Pick-A-Better-Snack" (PABS) social marketing campaign to promote FF & V consumption in targeted areas throughout WV. Each SNAP team member has identified ways it will participate in the effort.

  • Received second $20,000 Community Based Initiative (CBI) Grant to promote increased fruit and vegetable consumption among low-income families and youth throughout West Virginia. Five strategies are being utilized: media events, billboards, advertisements, educational materials and public service announcements.

  • PABS Bookmarks, recipe cards, posters, flyers, placemats and stickers have been printed and distributed by SNAP partners.

  • PABS newsletters will be developed for distribution FY2008.

  • Billboards are scheduled to be posted March-June in five major areas of the state.

Morgantown
Charleston
Huntington
Wheeling
Martinsburg

  • Media events to promote the campaign are being conducted during FY 2008: 

March - WVU Extension Office in Morgantown
April - WV Retailers Association (WVRA) hosting an event at Hurricane at Super Walmart.
May- event in the Martinsburg area.
June-event in the Wheeling area.
July- Promote PABS in Ripley.
August - Promote PABS at the WV State fair.

  • Radio and TV PSA's have been developed and will continue to run through June 2008.

  • Newspaper ads will run in conjunction with events in Morgantown, Martinsburg, Wheeling and Hurricane.

FNS Programs Involved: 

  • FNP
  • West Virginia Department of Agriculture
  • WIC
  • WVRA
  • OMEGA
  • WV Bureau for Senior Services

Month/Year Completed: June 2008

Objective:

Develop a strong collaboration among agencies throughout the state.

Accomplishment:

  • SNAP Members are meeting monthly to discuss PABS campaign and future projects. In addition, partners give updates on current and future projects in order to establish collaboration opportunities.

  • SNAP Members are participating in the Kanawha Valley Coalition meetings/projects.

  • New partners have joined the SNAP team and additional organizations continue to show interest in partnering with the WV Nutrition Network.

FNS Programs Involved: All of SNAP

Month/Year Completed: Ongoing

Back to the top

Last Updated: 07/17/2008