The nutrition messages were designed for
use in the Federal nutrition assistance programs and to reach and
resonate with low-income mothers and 8- to 10-year-old children.
These consumer-tested messages have application across Federal
nutrition assistance programs. They can help nutrition educators
deliver consistent and accurate messages that support national goals
and the development healthy eating patterns in young children.
Educators can use
these messages in interventions that support policy changes, such as
the new WIC food package and school wellness. In addition, the
messages and their supporting content can enhance theory-based
Address the key behavioral outcomes on
page 3 of "Maximizing the Message;"
Use motivators and reinforcements that
are personally relevant to the target audience;
Employ multiple channels of
Actively engage the participant; and
Provide multiple exposures to the
Integrate the messages into ongoing
educational activities, such as motivational interviewing,
facilitated discussions and counseling sessions as well as in
educational materials and communication tools.
We want to hear
from you about ways you have used the messages. Forward this
information including related materials to: firstname.lastname@example.org.