FY 2005 WIC Hispanic Breastfeeding Promotion and Education Project
On September 23, 2005, FNS awarded funds in support of the
WIC Hispanic Breastfeeding Promotion and Education Project. Per the
Request for Applications, only one award was made.
The purpose of the project is to develop breastfeeding
educational materials and tools that specifically target the barriers to
breastfeeding for Hispanic WIC participants.
The goals of this project are to:
Provide WIC staff with appropriate tools and messages to
effectively communicate with Hispanic participants about the benefits of
Develop culturally aware, culturally tailored
breastfeeding educational materials in print and video, targeted to
Hispanic mothers and families;
Identify the breastfeeding barriers that Hispanic
mothers face and dispel myths that may be the result of historical
traditions or inaccurate information;
Identify the primary networks within the Hispanic family
structure or extended family that provide breastfeeding support; and
Build on the community health and support networks that
are so significant in the Hispanic culture.
If you have any questions, please contact
Suzanne Pastura at 703-305-2867
SUMA/Orchard Social Marketing Inc - Austin, Tx.