Nutrition Assistance In Farmers Markets: Understanding the Shopping Patterns of SNAP Participants

This study was undertaken to understand why some SNAP participants shop at farmers markets and others in the same geographic area do not. Results suggest that SNAP participants buy most of their fresh fruits and vegetables at farmers markets. Of those who shop at farmers markets, overall value including quality and price are major reasons for shopping at markets. Of those who do not, reasons for not shopping at farmers markets centered on convenience.