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Eat Smart. Play Hard.™
The Eat Smart.
Play Hard.™ Campaign was launched by
USDA's Food and Nutrition Service (FNS) in
2000. The Campaign encourages and teaches
children, parents, and caregivers to eat
healthy and be physically active everyday.
Eat Smart. Play Hard.™ offers resources
and tools to convey and reinforce healthy
eating and lifestyle behaviors that are
consistent with the Dietary Guidelines for
Americans and the MyPyramid Food Guidance
Campaign spokescharacter, Power Panther,
and his nephew Slurp are used to
communicate the behavior messages. The Eat
Smart. Play Hard.™ materials support the
nutrition and physical activity component
of School Wellness, add a new twist to WIC
education and counseling, and reach Food
Stamps, Commodity Supplemental Food
Programs, Food Distribution on Indian
Reservations participants as well as
child, after school, and summer programs.