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How to Do Outreach

Outreach is important to make your feeding site successful. The more people who know about the program, the more children will come to eat. Outreach may also help your site get food and money donations and volunteers to help supervise any activities for the children who come to eat. 

Outreach includes many different activities. It can be sending letters home with children for their parents to learn about the program. Or it can be hosting a kick-off event to celebrate the start of summer and inviting your local newspaper, radio station, or TV station. It can also be creating a partnership with a local company that will provide activities or programs for the children at the feeding site.

Sometimes outreach is talking to everyone you know about the program. Basically, outreach is spreading the word in any and every way you can. Here are resources to make outreach easier.

	National Hunger Hotline
	Registering your SFSP sites with the National Hunger Hotline, 1-866-3-Hungry and 1-877-8-Hambre, ensures that families who call the Hotline find your site.  If you sponsor multiple feeding sites, please download and fill out the template. List all of your feeding sites and e-mail it to nhc@whyhunger.org
	--Register your site --Download the template
	Toolkit for Sponsors and Feeding Sites
	Plan outreach activities and create fliers, letters to parents, and press releases that will help the community learn about your program. Many of the materials are designed to be customized. You can download PowerPoint files, information sheets, letters, and marketing materials and modify them to suit your specific needs.
	--English --Spanish
	Recruit Volunteers
	Post volunteer opportunities at Serve.gov Visit the End Hunger Portal for more information.
	Door Hangers
	For States and sponsors with multiple feeding sites --English --Spanish
	For families --English --Spanish
	Presentations and Webcasts
	A Guide to Starting the Summer Food Service Program
	Recruit Sites
	Brochures
	Use these in your outreach and partnership activities.  Each one targets a specific audience and explains how that group can help support the Summer Food Service Program.
	--Schools Can Help! --Local Governments Can Help! --Private Nonprofits Can Help! --Helping Migrant Families-English --Helping Migrant Families-Spanish
	Flyers
	National Hunger Hotline Flyers --English --Spanish

Last modified: 02/02/2012