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Healthy Incentives Pilot (HIP)
The Food, Nutrition and Conservation Act
of 2008 (also known as the Farm Bill)
authorized $20 million for pilot
projects to evaluate health and
nutrition promotion in the Supplemental
Nutrition Assistance Program (SNAP) to
determine if incentives provided to SNAP
recipients at the point-of-sale increase
the purchase of fruits, vegetables or
other healthful foods. FNS refers to
this effort as the Healthy Incentives
Pilot or HIP. SNAP was formerly known as
the Food Stamp Program.
Pilot Site:
Hampden County, Massachusetts was
selected as the Healthy Incentives Pilot
(HIP) site. Hampden County is a
mix of twenty-seven urban, suburban and
rural cities and towns and approximately
50,000 SNAP households. The
Majority of SNAP participants are in the
areas of Springfield, Holyoke, Chicopee
and West Springfield.
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